Echium candicans, commonly known as pride of Madeira, is a species of flowering plant native to the island of Madeira. Pride of Madeira is widely available throughout the world as an ornamental plant for traditional and drought tolerant water conserving gardens. It is particularly suitable for coastal planting, and is a popular ornamental in coastal California. With a minimum temperature requirement of 41–45 °F, in frost-prone areas it needs some winter protection. It has gained the Royal Horticultural Society's Award of Garden Merit.